Alessandro Caruso Architects

Alessandro Caruso Architects (ACA) is a distinguished firm of chartered architects dedicated to enhancing the quality of life through innovative building design. Following a recent rebrand, the ACA team sought to revamp their website, with a design that embodies their expertise in both architecture and interior design.

ACA is an award-winning architectural and interior design practice, specialising primarily in healthcare design. Their broad spectrum of expertise extends to the commercial, education, and residential sectors, with a holistic approach focused on wellbeing.

 

 

Near-Fatal Accident Influences Career

To truly understand ACA as a website client, the team at One SC Media delved into the essence of ACA, uncovering the personal story of Alessandro Caruso. Born in Sicily, a life-altering, near-fatal motorbike accident during his architecture studies shaped his commitment to improving healthcare facilities. The negative impact on his mental health, exasperated by the uninspiring hospital environment, fuelled a determination to elevate healthcare spaces, leading ACA to secure diverse architectural design contracts globally and receive numerous accolades – scroll here https://aca-i.com/.

Driven by passion and creative chemistry for innovative design and interior aesthetics, ACA’s services span multiple sectors and industries across East Yorkshire and the UK. The talented team at ACA is devoted to people-centric, sustainable designs that enhance lives.

 

Multi-Cultural Workforce

After an immersive meeting with ACA, One SC Media experienced a positive work environment and a vibrant company culture. Proud of their multi-cultural workforce, with a significant number of team members fluent in English as a second language, ACA hosts initiatives to reinforce inclusivity through monthly lunch and learn events. These events allow team members to share insights into their interests and cultural backgrounds. We have been able to replay these important messages through video.

Project Information

Client

Alessandro Caruso Architects

Category

Website Design, Website Development, SEO, Videography, Photography

Year

2023

Launch Site

The Process

Client Style Over Designer’s Taste

Valuing the principles of their clients, ACA ensures their designs resonate with the client’s language rather than imposing their own taste and style onto projects. Employing sophisticated technology, ACA utilises 3D visualisations to showcase client design plans and decided to replace their outdated website to better showcase their prestigious projects and diverse services.

 

One SC Media Approach to Website Design and Build

One SC Media collaborated with ACA to redesign their online platform, coupled with the creation of engaging marketing videos. The focus was on developing a visually captivating and informative website to authentically convey ACA’s architectural mastery and dedication to excellence in healthcare design.

 

In response to the client brief and orientation, One SC Media’s service included the following:

Website Redesign: Develop a modern, responsive website to integrate ACA’s new branding.
Emphasise their expertise in healthcare design while showcasing a varied portfolio.

Service Showcase: Highlight ACA’s array of services, including interior design, master planning, and 3D visualisation.
Articulate their unique approach and demonstrate expertise across various sectors within the architectural landscape.

Marketing Videos: Craft captivating marketing videos to immerse viewers in the journey of selected projects. Use visual storytelling to illustrate ACA’s design philosophy and showcase their design process.

Detailed Project Showcase: Show in-depth project highlights to give a closer look at the challenges and creative solutions in ACA’s designs. Improve the user experience by telling the stories of each project with specific details and images.

 

The Results

The redesigned ACA website is a vibrant display of the firm’s architectural expertise, especially in healthcare design. By integrating the new branding, an intuitive layout, and engaging content, ACA firmly establishes itself as a leader in both the architecture profession and the property industry.

The marketing videos guide clients through ACA’s portfolio and design approach. Overall, the website serves as a clear representation of ACA’s innovative approach, highlighting their ability to enhance spaces through a combination of architectural skill and design excellence.

 

Amelia Caruso, Director of ACA said: “What a fantastic service ONE SC Media has provided so far.

“We have been let down on more than one occasion in the past by previous website companies and were a bit wary of history repeating itself. They have not let us down and we have felt hand-held all the way through. Whereas, with previous experiences we have sometimes been baffled by the jargon and had to chase for alterations/improvements. I am very impressed, thank you and well done.”

 

If you would like to find out more about how One SC Media can improve your website, please contact info@onescmedia.co.uk.