Cracking the Code: A Guide to Finding the Right Keywords for Your Business

You must nail that keyword game if you want your online vibe to be top-notch and reach the audience you’re aiming for. Here’s a guide for some easy steps to rock your keyword research for your business:


1. Know Your Business Goals

  • Figure out what you’re aiming for with your business.
  • Understand who you’re trying to reach and what you’re offering.

2. Start with Basic Keywords

  • Come up with some basic keywords related to your business.
  • These are just the general terms that fit what you’re doing.

3. Check Out the Competition

  • See who else is doing what you’re doing.
  • Look at their websites and see what keywords they’re using.

4. Use Keyword Tools

  • Try out tools like Google Keyword Planner or Ubersuggest.
  • They can give you more keyword ideas and show you how often people search for them.

5. Dig into Long-Tail Keywords

  • Focus on longer, more specific phrases.
  • These can help you connect with people who are looking for what you have.

6. Think About User Intent

  • Consider why people are searching – are they looking for info, ready to buy, or something else?
  • Make sure your content matches what they’re after.

7. Localise Your Keywords

  • If you’re a local business, add your location to your keywords.
  • This helps you show up for people in your area.

8. Check Keyword Difficulty

  • See how hard it is to rank for certain keywords.
  • Mix in some that are popular but not crazy competitive.

9. Organise with a Spreadsheet

  • Make a simple spreadsheet with your chosen keywords.
  • Add columns for things like search volume and competition.

10. Fill Content Gaps

  • Check what your competitors are doing and see if there’s something they’re missing.
  • Target those keywords to stand out.

11. Seasonal Keywords Matter

  • Be aware of trends that come and go throughout the year.
  • Adjust your keywords based on the season.

12. Keep an Eye on Performance

  • Use tools or your website analytics to see which keywords are bringing in traffic.
  • Focus more on the ones that are working.

13. Check Out Google Trends

  • See what’s hot on Google right now.
  • This can help you stay current with what people are searching for.

14. Look at Your Analytics

  • Your website analytics can tell you a lot.
  • See which keywords are driving traffic and tweak your strategy accordingly.

15. Always Tweak and Learn

  • Keep adjusting your keyword strategy based on what’s working.
  • Stay flexible and be ready to switch things up as your business evolves.


By keeping things laid-back and flexible, you can make sure your keyword research is helping your business in a way that feels right for you.