The Art of Website Optimisation: How to Improve Page Loading Speed

Boosting your website’s performance, especially its page load speed, is all about giving your users a smoother experience. Faster-loading pages not only keep your visitors happy but can also improve your site’s ranking on search engines. Here, we’ll explore some practical strategies and tips to help you rev up your web pages.


1. Optimise Images:

  • Use image compression tools to reduce the file size of images without compromising quality.
  • Serve images in the appropriate format (e.g., JPEG for photographs, PNG for images with transparency).
  • Use responsive images to deliver different sizes based on the user’s device.

2. Minimise HTTP Requests:

  • Reduce the number of external resources (stylesheets, scripts, fonts) by combining them where possible.
  • Use CSS sprites to combine multiple images into a single image to reduce HTTP requests.

3. Leverage Browser Caching:

  • Set appropriate cache headers to allow browsers to store resources locally, reducing the need to download them on subsequent visits.

4. Use Content Delivery Networks (CDNs):

  • CDNs distribute your website’s assets across multiple servers geographically, reducing latency and speeding up content delivery.

5. Minify and Compress Files:

  • Minify HTML, CSS, and JavaScript files to remove unnecessary whitespace and reduce file sizes.
  • Enable Gzip or Brotli compression to reduce the size of text-based resources.

6. Optimise Code and Database Queries:

  • Write efficient and clean code to reduce server-side processing time.
  • Optimise database queries to fetch only the necessary data.

7. Lazy Load Content:

  • Implement lazy loading for images and other non-critical content. This loads content as the user scrolls, saving initial load time.

8. Reduce Redirects:

  • Minimise the number of redirects as they increase load time.

9. Use Content Expiration:

  • Set appropriate cache expiration headers for static resources to ensure they are only re-downloaded when necessary.

10. Prioritise Above-the-Fold Content:

  • Load essential content and resources for what’s visible in the viewport first to give users the perception of a faster page load.

11. Optimize Web Fonts:

  • Use web-safe fonts or limit the number of custom fonts.
  • Consider using font subsetting to reduce the font file size.

12. Eliminate Render-Blocking Resources:

  • Load critical CSS asynchronously to prevent it from blocking the rendering of the page.

13. Monitor and Test:

  • Regularly monitor your site’s performance using tools like Google PageSpeed Insights,
  • GTmetrix, and WebPageTest.
  • Run tests from various locations and devices to ensure a consistent user experience.

14. Implement HTTP/2 or HTTP/3:

  • If possible, use the latest HTTP protocols to improve the efficiency of data transfer.

15. Reduce Third-Party Scripts:

  • Limit the number of third-party scripts (analytics, social media widgets) as they can significantly impact load times.

16. Optimise Server and Hosting:

  • Choose a reliable and fast web hosting provider.
  • Implement server-side caching and use a content management system (CMS) that is well-optimised.

17. Mobile Optimisation:

  • Ensure your site is mobile-friendly and that it loads quickly on mobile devices.

18. Remove Unused Features:

  • Eliminate unnecessary plugins, features, and scripts that are not essential for your website’s functionality.


Keep in mind that website optimisation is an ongoing thing. You should regularly check and apply these tricks, and don’t forget to consider how any updates or changes to your website might affect loading times. The goal is to balance a feature-packed website with a speedy user experience, so keep tweaking and improving as needed!