Well there are lots of different parts of a website that are important. But what is the most important. Well we think it’s the homepage. Because what’s the first thing people see when they go onto your site. The homepage of course. If your homepage looks good then a client is more likely to buy from you. We pride ourselves in ensuring all parts of your website look amazing and function even better.
But what can you do to help?
Well you can make sure to continually update the content to ensure its relevant and entice the client. Or if its an advertising website make sure its eye catching and says everything you need.
Whatever your product or service is, your goal as a business or organization should be to empower your visitors, not simply sell them something; that will come in time. By showing that their interests are important to you, they have a reason to return, thus increasing the likelihood of a purchase or additional purchases.
Make sure to have the following:
Detailed product descriptions
In depth product support information
A responsive technical support section
Easy to find contact information
Product manuals, white papers, sales sheets, user manuals, etc.
By offering these to your visitors, you give them a reason to come back. Think of it this way, no matter how good the deal is, or where the purchase is made, would you buy something from a company that simply displays a picture, or one that gives a detailed description of the product being sold? The more time the customer spends on your site, the greater the chances are they will return to get more information and purchase more products.